Question 1

What is Aspection Labs?

Accepted Answer

A research lab working on one problem: turning state-of-the-art video generation into something a business can put its name on. Our first product is MAVIS, and we work a single vertical — B2B video — rather than spreading thin across several.

Question 2

What is MAVIS?

Accepted Answer

MAVIS is the production system that takes a written brief to a finished sequence: screenplay, shot list, storyboard frames, then video. It is in development and not yet self-serve — today we run it for companies directly, which is also how it gets hardened. It will open to teams so they can run their own briefs through it.

Question 3

What makes Aspection Labs different from other video creation tools?

Accepted Answer

Most tools generate a clip. We produce a sequence — screenplay, shot list, storyboard, then video — and hold the same characters, locations and props from the first frame to the last. That continuity is the part a single-clip tool cannot do, and it is what makes the output a film rather than a pile of shots.

Question 4

What do you need from us?

Accepted Answer

One working session to capture your brand rules, your restrictions and the objective, then a named person who returns consolidated feedback at the storyboard and at the first cut. We handle everything between those points. If you have no formal brand guidelines that is common, and we build them with you.

Question 5

What kind of videos do you make?

Accepted Answer

Brand and marketing film: launches, always-on social, product and explainer work, and the cutdowns each of those needs. We are strongest where continuity matters across a sequence, and weakest on work that depends on a specific real person or a photoreal product render — we will tell you which one yours is on the first call.

Question 6

What does it cost?

Accepted Answer

Every engagement is scoped and priced individually, because the volume, formats and turnaround differ enough between brands that a single published number would be wrong for most of them. Tell us what you need and we will give you a figure for your case, usually on the first call.

Question 7

How much say do we get?

Accepted Answer

You approve the storyboard before anything is rendered, which is the cheapest point to change direction, and you review the first cut. Your brand rules, your palette, your type and the things you never show are captured once and applied to everything after. Send us a character or a product and it is used as the reference rather than reinvented.