From Aspects of Business to Action for Outcomes

A research lab working on one problem: turning state-of-the-art video generation into something a business can put its name on. We work a single vertical, B2B video, rather than spreading thin across several. Two things have come out of it so far: MAVIS, our first product, and Artlab, a free tool anyone can open.

A free tool for turning a photograph, a clip or your camera into artwork, at /artlab. Twenty-four techniques, drawn from how real processes behave: riso printing, thermal imaging, dithering, blob tracking, modular grids. It runs entirely in your browser, so nothing you open in it is uploaded anywhere, and the whole look travels in the link.

MAVIS is the production system that takes a written brief to a finished sequence: screenplay, shot list, storyboard frames, then video. It is in development and not yet self-serve. Today we run it for companies directly, which is also how it gets hardened. It will open to teams so they can run their own briefs through it.

Most tools generate a clip. We produce a sequence: screenplay, shot list, storyboard, then video. It holds the same characters, locations and props from the first frame to the last. That continuity is the part a single-clip tool cannot do, and it is what makes the output a film rather than a pile of shots.

One working session to capture your brand rules, your restrictions and the objective, then a named person who returns consolidated feedback at the storyboard and at the first cut. We handle everything between those points. If you have no formal brand guidelines that is common, and we build them with you.

Brand and marketing film: launches, always-on social, product and explainer work, and the cutdowns each of those needs. We are strongest where continuity matters across a sequence, and weakest on work that depends on a specific real person or a photoreal product render. We will tell you which one yours is on the first call.

Every engagement is scoped and priced individually, because the volume, formats and turnaround differ enough between brands that a single published number would be wrong for most of them. Tell us what you need and we will give you a figure for your case, usually on the first call.

You approve the storyboard before anything is rendered, which is the cheapest point to change direction, and you review the first cut. Your brand rules, your palette, your type and the things you never show are captured once and applied to everything after. Send us a character or a product and it is used as the reference rather than reinvented.